ARTIFICIAL INTELLIGENCE AND THE HUMAN EXPERIENCE: IMPACTS ON SOCIAL BEHAVIOR AND MENTAL PROCESSES

Abstract

Artificial Intelligence (AI) is increasingly integrated into human lives, influencing social interactions, cognitive processes, and behavioral patterns. This paper explores how AI is shaping human psychology and social dynamics by altering communication methods, decision-making processes, and emotional responses. AI-driven technologies, such as chatbots, virtual assistants, and recommendation algorithms, impact human interactions by mediating social experiences, shaping perceptions, and even modifying emotional intelligence. The study examines both the positive and negative psychological effects of AI, including enhanced convenience and efficiency in daily life, as well as concerns regarding social isolation, reduced empathy, and dependency on AI-generated content. The widespread use of AI in social media platforms, digital marketing, and customer service has also redefined human connection by influencing opinions, preferences, and trust in automated systems. Furthermore, AI’s role in mental health applications highlights its potential for psychological support, yet raises ethical concerns related to privacy, bias, and the loss of human touch in emotional interactions. By analysing existing research and case studies, this paper aims to provide a comprehensive understanding of AI’s impact on human behavior, particularly in areas such as social relationships, self-perception, and emotional regulation. It also discusses the future implications of AI-driven social interactions and the necessity for ethical considerations in AI development to ensure a balance between technological advancement and human well-being. The findings suggest that while AI offers significant benefits in enhancing social efficiency and accessibility, it also presents challenges that must be addressed to maintain authentic human connections and emotional health in an AI dominated society.