A STUDY TO ASSESS THE SELFIE ADDICTION AMONG THE STUDENTS OF SELECTED COLLEGES OF CITY IN VIEW TO DEVELOP SELF-INSTRUCTION MODULE ON MANAGEMENT OF SELFIE ADDICTION

Abstract

Selfie addiction is an emerging concern in the age of smartphones and social media. This study explores the prevalence and behavioral aspects of selfie addiction among college students, aiming to develop a self-instruction module for its management. The research identifies the compulsive need for taking and posting selfies, often linked to underlying psychological factors such as low self-esteem, narcissism, body image dissatisfaction, and peer approval. These behaviors have become particularly prominent among adolescents and young adults who are active on social media platforms. The study adopted a quantitative, non-experimental descriptive design, employing a convenient sampling method to select 150 participants from selected colleges. A standardized questionnaire based on the Selfitis Behavior Scale (SBS) was used for data collection. The results showed that 33% of students had mild addiction, 27% had moderate addiction, while 20% had either no addiction or severe addiction. A significant correlation was observed between the number of selfies taken and posted and the level of addiction. The findings highlight the necessity of awareness and behavior modification strategies to mitigate addiction tendencies. The study concludes that most participants demonstrated mild to moderate addiction levels, suggesting the importance of structured interventions. This research not only contributes to the understanding of selfie addiction but also provides groundwork for educational strategies to manage this behavior. A self-instructional module is proposed as a supportive tool for students to reflect on their habits and adopt healthier digital behaviors. This research aims to fill the gap in local evidence regarding this phenomenon and serves as a baseline for further in-depth studies on the subject.